"Crystallizing Public Opinion" by Edward L. Bernays is a book published in 1923. Often considered the first work to define the field of public relations, it reveals how to shape mass opinion through strategic messaging. Bernays explains the role of the public relations counsel, who studies group psychology and creates news rather than merely reports it. Drawing on theories of herd mentality and stereotypes, he details techniques for influencing diverse audiences by appealing to their group identities, emotions, and existing beliefs. ... Read more
About this eBook
| Author | Bernays, Edward L., 1891-1995 |
|---|---|
| Title | Crystallizing Public Opinion |
| Note | Wikipedia page about this book: en.wikipedia.org/wiki/Crystallizing_Public_Opinion |
| Credits | Produced by Tim Lindell, Charlie Howard, and the Online Distributed Proofreading Team at www.pgdp.net (This book was produced from images made available by the HathiTrust Digital Library.) |
| Reading Level | Reading ease score: 48.5 (College-level). Difficult to read. |
| Language | English |
| LoC Class | HM: Social sciences: Sociology |
| Subject | Public relations |
| Category | Text |
| eBook-No. | 61364 |
| ISBN (HTML) | 979-8-238-61364-2 |
| Release Date | Feb 10, 2020 |
| Last Update | Oct 17, 2024 |
| Copyright | Public domain in the USA. |
| Downloads | 2275 downloads in the last 30 days. |
Original page: gutenberg.org/ebooks/61364